
Picture by chotda on flickr
Man is it SOAPBOX time again today. Hold tight. Lean back. Get the popcorn out.
This story was handed to me by a friend. Let's call him Thomas. Thomas lives in Germany.
Thomas recently got a recommendation by another friend of mine (let's call him Michael) to check out the work of a Science Fiction author (let's call her Sue). "If you're a fan of Heinlein, Gaiman and Gibson, you've GOT to read her books, she's excellent! A real discovery!"
Being the modern guy he is, Thomas got online to buy one of her books. The original English version, not the German translation. Not as a hardcopy, but as an eBook.
With the iPad on the horizon (first deliveries in Germany will start in about a week) he also wanted to future-proof his investment. Buy it now, start reading on the iPhone, continue reading on the iPad as soon as it arrives. Sounded like a plan.
Apples iBooks app and iBookstore aren't an option here in Germany yet, so he looked into Kindle. Turned out the book in question wasn't available in the German Kindle bookstore. Bummer.
Next stop Stanza. Yes, it's not available as a native iPad app just yet, but with the Kindle app having made it to the iPad, there is a chance that Stanza will be allowed in too. So Thomas installed Stanza on his iPhone, fired up the built-in book search and lo and behold, there was the book in question, available on the BooksOnBoard store right from within Stanza. For $12.72. He hit the "Buy" button, was transferred to the BooksOnBoard web store in Safari, he registered an account with BooksOnboard, diligently filled in all his information, got to the book page, put it in the shopping cart, clicked the check out button in anticipation, and ...
"This title is not allowed for sale within your country. Item failed to add to cart! Please close this window and try again."
OUCH. BIG OUCH.
After some more research Thomas had to learn that it seemed impossible to legally buy the book in question as an English version in Germany in any eBook format.
Thomas was ready to spend $12.72 of his hard earned money for this eBook. He happily wanted to throw money at an online store (e.g. the entire chain: the shop owner, the publisher, the author, and even the government if you take taxes into account). But for some very stupid reason he wasn't allowed to. What's wrong with this picture? Everything!
And this is where Thomas had it. He wanted the book. "If they don't want my money, I'm savvy enough to get a hold of this eBook in another way."
20 minutes later he not only had a copy of this one eBook on his hard drive, but about 500 others too. Five friggin hundred. Why? Because he couldn't find the book on its own on BitTorrent, but instead had to download it as part of a ridiculously large Science Fiction book collection.
Just to make it clear: this download was not a paid download. At this point let me add a quick word about BitTorrent: No, not everything on there is illegal. By far not. BitTorrent is first of all a great technology. The telephone is a great technology too, and I don't even want to start thinking about the amount and kind of illegal activities that the telephone is being used for at this very moment...
Back to the story:
Let's do the math. Thomas was ready to pay $12.72 to BooksOnBoard, and I'm sure they would have loved to take the money and give him the book. Instead he now had 500 not-quite-so-legal eBooks sitting on his hard disk. Assuming the same price, those books summed up to over $6000 in lost sales potential.
Book industry? Government? Authors? Collecting Societies? I don't really care who's fault this is, but are you reading this? Instead of losing a sale of $12.72 you have just lost the potential to make $6000. If Thomas wasn't such an honest soul, that lost potential could have easily multiplied many times. "Look what I just downloaded, let me send you a copy..."
Imagine the amount of people searching for (not necessarily legal) ways to get a hold of digital goods, that they cannot get otherwise for ridiculously stupid reasons.
PS: Honest soul that he is, Thomas of course deleted the 499 eBooks that he had to download to get to this one book. And he hasn't shared the downloaded copy with anyone. Not even with me. He's now trying to find out if there is a way to send Sue a donation, because he loved her book so much that he wants to give her something in return. Which will probably be way more than what she would have earned if he had bought it the "normal" way.
What is your take on this?
Okay, so I record an MP3 for the Daily Photo Tips With Chris podcast using VR+ (my favorite voice recording app on the iPhone) and send it off via email to Posterous. I've done that for a long time and it has never failed me.
Normally what happens is that Posterous picks up the email, extracts the MP3, hosts it, adds it to the according blog and then my dptwc site picks it up from the RSS feed that Posterous automatically generates for me.
When I posted the last entry, it came up without the MP3 link in the RSS. On closer inspection I found that the entry on the Posterous site was not hosted by Posterous but by some third party and that Posterous didn't include the MP3 link.
My first assumption was that Posterous had changed their process without telling anyone, and I got quite frustrated to find out that the very service that I had built an entire podcast on was now broken for me.
Had I been aware of how wrong I was, I wouldn't have gone out on Buzz and Twitter and on this blog entry to talk about it.
AvirajPosterous was quick to react on Twitter and forward it to their dev team and I thank him for this, because it saved me a lot of embarrassment in the long run.
Turns out it was my own fault all along. The VR+ recording app can send out MP3s vie email, which is why I love it so much. One feature I never used was to send the MP3 as a link, in which case they upload it to their own VR+ servers and then send the link via email. I had accidentally enabled that feature and by doing that I broke the entire process.
All I can offer are my sincere apologies to Posterous, I should have done a much more thorough root cause analysis before I went out and made so much noise about this. I like the service that Posterous offers a lot, it enables me to do so much and I'm happy that they are around.
Note to self: Social media are a great way to generate buzz about things and the companies who get it and react fast are going to be the winners in the long run. Social media are also dangerous when it comes to spreading false information. Always (ALWAYS!) make sure you check and doublecheck the facts before you complain in public or it can backfire.
Workshops, workshops, workshops... 2009 was such an exciting year in so many respects and I am very grateful for being able to do the things I do.
With Brooklyn Cookin', the workshop that I held together with Chef Mark, this year's season is now over, and what a great final workshop that was. Both Mark and I found that we'll have to do a workshop along the same lines again next year. The concept is perfect: the target audience is couples where one half is into cooking and the other half is into photography, and here they have a way to learn and spend time together.
Even though this year is over from a workshop perspective, it actually isn't. At least not for me. I am going to spend most of November preparing everything for a smooth 2010 launch. My goal is to have everything ready by December. And there are a lot of things to be worked on. Luckily most of my workshop locations are already nailed down, some helpers need to be briefed, and then there's the whole registration process. I have looked into offers in the cloud, but there is no workshop/seminar management system that even remotely seems to fit the bill.
All I need is to manage the registration process and payments for about ten workshops. Internationally. With deposits. And limited number of seats. For a decent price. And no, in an economy where everyone needs to think twice before spending anything, I consider taking 10% of the workshop fees *not* decent, because that would eventually increase the workshop price by that same amount.
So in short, I haven't found a good and easy way to automate this yet. Which is why I've taken things to the cloud in a different way for 2009 and why I'm going to go even further in 2010. In short: I'm using online services and forms to handle the sign-ups, I have simplified the confirmation and registration process using Services on Mac OSX Snow Leopard, I use PayPal to handle the bulk of the payments, and I use my own time to keep it all together. Not ideal, but workable. The KISS principle applies. Keep it simple, stupid. I don't need a full-fledged database to handle a couple of hundred participants. Every participant ends up in a spreadsheet with a status field depending on where in the registration process they currently are, and if I need to send out a bulk mail to all participants of an individual workshop, a simple copy/paste of the email address column for that workshop will do just fine.
The biggest item are the workshop pages on the web site. This is where everything is supposed to come together in a nice and easy to navigate way. I have spent hours and hours to design something that ties together everything from basic information about the workshop ("why would I want to come to this workshop?"), the agenda ("what are the workshop details?"), timing ("when does the workshop start and end?"), accommodation ("what hotel is near by?"), navigation ("how do I find my way to the workshop?") and pricing.
Obviously I design this once and duplicate it for all the workshops, but the content will be different for each workshop. The overview, the detail description, the example images, the example video, the FAQ. And the language.
So I guess I better get busy and finally start tying all those lose ends together to bring you not only an excellent 2010 workshop season, but also a great experience when it comes to finding the right one for your needs and going through the registration process.
If you want to be notified as soon as the 2010 workshops are ready, please make sure you are on the newsletter (get the newsletter here).
Got a way to help me simplify the registration process? Leave a comment!
A warning upfront: if you came here for a photography article, this one's not for you. This is about the iPhone and a little odyssey that eventually lead me to solving all my iPhone 3.1 issues. Wall, almost all of them...
I just got an unhappy (or even upset) email from a fan. I won't user her real name here, so let's call her "Liz". She was complaining about the amount of promotion vs. content on my show. I assume she meant Tips from the Top Floor.
"It takes 30 to 40 minutes to download and listen to your podcast and read your website. Unfortunately for me, I have found that about 75% of your content is advertising for donations and workshops and less than 25% provides information about photography... therefore, I waste a lot of time to get little content. Also, I hear the same promotions over and over about your workshops when I am sure that I am not going to them. I try to skip through them on my ipod, but usually, I just lose interest and shut it off. Even though I have learned from you, I am coming close to cancelling your podcast."
Getting feedback like this always slightly gets to me. On the one hand it's great to hear from the audience, and this kind of feedback is worth more than any "great job" type of mail (please keep those coming too though, as my ego likes them ;)) because it almost always comes from a person who is passionate about what I do and who has the guts to speak up and voice their opinion.
I hear you, Liz, and believe me, I don't like promoting stuff on my shows. I listen to a lot of podcasts, and one reason I do is that I get more than enough advertising on the old media. If I listen to podcasts I want them to be clutter-free too, unless the clutter is a part of the show that I like.
There is one exception where I truly love talking about things: An example would be the Everest Trek. Things that I am personally involved in, things that are a part of me, things that I'm very very (very!!) proud of.
Then there are sponsors. Apart from the current Squarespace campaign I haven't had a sponsor worth mentioning in almost a year. I'm not sure how you get to 75%, I can only assume that's what it felt like to you as opposed to that's the actual amount of time you've measured. I am über super cautious in who I allow on the show as a sponsor. The only way I believe I can make this work for both sides is to only advertise things that are of interest to my audience. Only then will it be perceived as being more of a value than a burden. Believe me, I have been offered quite a few campaigns in the past year, and I have turned down almost all of them because of this very reason: they just weren't relevant to my audience.
And let's be honest, being self-employed and spending well over 20 hours a week (probably much closer to 30 actually) producing free content in various forms doesn't really pay the bills, so I don't always have choice in that matter.
But let's get back to Liz and her email:
"Regarding your last blog about "geeks," what does that have to do with photography? My career was in Information Technology and I get a lot of content about IT from many sources. Why would I want your opinion about who is a geek? I want to learn about photography from you!!!"
In the header of this blog it used to read "This is the place where I post my thoughts on photography" but I'm not only about photography. I'm a geek, I'm a musician (I'm actually in the middle of producing a CD for a local band), I'm a podcaster, and I've chosen this place to be my personal blog where I talk about anything that interests me, anything that comes to mind and that I think it worth sharing with you: my soapbox. Tips from the Top Floor is the photography place and the photography posts here usually get linked from there.
To better reflect this, I have now changed the copy in the header of this blog to "This is the place where I post my thoughts. Usually on photography."
And this is where I open this discussion up to you, the readership. Do you think this blog should be exclusively about photography? And has my show content really gone down the drain in favor of promoting stuff?
Let me hear your thoughts in the comments!


On the weekend, Monika and I shot a wedding. We usually don't do that for clients, but this one was different, as friends of ours got married. But what does it take to shoot a wedding? I actually get that question a lot. Most of the time the question comes in an email and it is phrased more like "What equipment do you recommend for shooting a wedding?"
But don't worry, you're not alone, and if you are new to photography, it's very easy to fall for what the industry tells us. Which basically is this: Buy new gear from us and your pictures will be so much better.
So I'm not blaming you for asking the equipment question. I'm blaming the industry. Heck, even I have fallen for it, buying things that I didn't need and that didn't benefit my photography at all. I'm just glad I haven't spent $150 on a white balance device yet. And probably never will. The good old grey card ($5.95), a sheet of white paper ($0.01), or even the good old Pringles lid (unfortunately they stopped making the opaque ones, but some yoghurt lids will do the trick too) are all it takes. Everything else is Voodoo unless you get paid big $$$ for a job and need to impress your customer, or unless you really need 100% color accuracy in product photography, for print, or in high profile fashion stuff. I don't need that accuracy. Our eyes aren't scientific measurement devices. They are much more easily influenced by the light conditions surrounding us, which is why you should try to edit your images in consistent surrounding light conditions, but I digress.