I love reading Seth Godin's blog. He often puts up one of those little pieces of wisdom that make me go "oh, right, I knew that..."

This one is about the lizard brain and how it gets in the way of shipping stuff.

With shipping Seth means about anything that you produce, anything that gets out there and that can be criticized. By you, by others. It goes even beyond that, but we'll stick with this for the sake of this article.

Several years ago I underwent an important transition. I began to allow myself to not be perfect. To ship stuff that my lizard brain would've not be happy about. This lead to a lot of good things. I got more practice in shipping stuff and thus got better at it. With practice I became better at judging when things were ready enough to be shipped. And as a result I gained more experience in dealing with the things that frightened me.

I learned that people will accept it even if it's not perfect. People will even appreciate to see that you are a human being with flaws like theirs. You will not be ripped to pieces when making a mistake. As long as you own up to it and fix it.

Case in point: Today I got an email from my friend Andres in Argentina. He has an old iPod touch that is caught in iOS 3.1.3. No update possible. I though it was a good choice to release PocketChris Advanced with a minimum requirement of iOS 4.0. What I didn't account for was that iTunes on a computer will allow you to download any version of an app, no matter if your device supports it or not.

So here's a case where people potentially can spend a couple of bucks on something and then find out they won't be able to use it. Not a lot of people, but still too many.

Instead of spending a lot of time trying to think up each and every corner case that might happen, and in the process losing a lot of time, I decided to take a decision that felt right and go with it. As a result we now have a problem. But we also have an app out there that works for 99% of iOS device owners out there.

A quick conversation with Johannes who does the software dev on PocketChris and I knew we had a way to fix it.

So the fix is now in the app store, PocketChris Advanced Photography will be available on devices as low as iOS 3.1 and we'll work around the potential issues with that inside the app.

So there, lizard brain!