With Brooklyn Cookin', the workshop that I held together with Chef Mark, this year's season is now over, and what a great final workshop that was. Both Mark and I found that we'll have to do a workshop along the same lines again next year. The concept is perfect: the target audience is couples where one half is into cooking and the other half is into photography, and here they have a way to learn and spend time together.
Even though this year is over from a workshop perspective, it actually isn't. At least not for me. I am going to spend most of November preparing everything for a smooth 2010 launch. My goal is to have everything ready by December. And there are a lot of things to be worked on. Luckily most of my workshop locations are already nailed down, some helpers need to be briefed, and then there's the whole registration process. I have looked into offers in the cloud, but there is no workshop/seminar management system that even remotely seems to fit the bill.
All I need is to manage the registration process and payments for about ten workshops. Internationally. With deposits. And limited number of seats. For a decent price. And no, in an economy where everyone needs to think twice before spending anything, I consider taking 10% of the workshop fees *not* decent, because that would eventually increase the workshop price by that same amount.
So in short, I haven't found a good and easy way to automate this yet. Which is why I've taken things to the cloud in a different way for 2009 and why I'm going to go even further in 2010. In short: I'm using online services and forms to handle the sign-ups, I have simplified the confirmation and registration process using Services on Mac OSX Snow Leopard, I use PayPal to handle the bulk of the payments, and I use my own time to keep it all together. Not ideal, but workable. The KISS principle applies. Keep it simple, stupid. I don't need a full-fledged database to handle a couple of hundred participants. Every participant ends up in a spreadsheet with a status field depending on where in the registration process they currently are, and if I need to send out a bulk mail to all participants of an individual workshop, a simple copy/paste of the email address column for that workshop will do just fine.
The biggest item are the workshop pages on the web site. This is where everything is supposed to come together in a nice and easy to navigate way. I have spent hours and hours to design something that ties together everything from basic information about the workshop ("why would I want to come to this workshop?"), the agenda ("what are the workshop details?"), timing ("when does the workshop start and end?"), accommodation ("what hotel is near by?"), navigation ("how do I find my way to the workshop?") and pricing.
Obviously I design this once and duplicate it for all the workshops, but the content will be different for each workshop. The overview, the detail description, the example images, the example video, the FAQ. And the language.
So I guess I better get busy and finally start tying all those lose ends together to bring you not only an excellent 2010 workshop season, but also a great experience when it comes to finding the right one for your needs and going through the registration process.
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Got a way to help me simplify the registration process? Leave a comment!